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Free media coverage

The 7 secrets to getting free media coverage

I’ve been in the public and media relations world my entire adult life. I have also been a magazine editor ...

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Five reasons why Business Improvement Districts work:

BIDs and BIAs do work. This is being proven around the world as the movement grows at an incredible rate. ...

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The one word reason that Business Improvement Areas work

We can write an academic study on the many reasons that Business Improvement Districts are effective. We can pen essays ...

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How a bench diary could change your life

There I was, sitting in a quiet library cubicle. Books piled on the table. There to get away from the craziness ...

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Wow factor

Sweden takes horse racing to the city

How can a city of 60,000 attract 20,000 to their main street? It simple: Stage a horse race! Organizers of Citytravet (“City ...

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Slip N Slide turns High Street into boulevard of awesome

Luke Jerram, the English artist who brought us street pianos, has created a day of unforgettable fun for the city ...

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The stunning video that will inspire you to shop local

When the Shrewsbury Business Improvement District (BID) commissioned local filmographer, Aaron Child to produce a video, one could have expected your ...

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Food fight

What we can learn from the world’s largest food fight

Every year, as many as 20,000 people travel from around the world and descend on a small town in Spain. ...

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