Sweden takes horse racing to the city

How can a city of 60,000 attract 20,000 to their main street? It simple: Stage a horse race!

Organizers of Citytravet (“City Trotting”) estimated that 20,000 people lined the streets for the races held in central Göteborg, Sweden during the Göteborg Cultural Festival.

The event, which had three heats,  featured eight horses, and was contested over nearly three hours.

From Standardbred Canada:

Preparations for the races began with the street closure earlier in the day. With eight crews working on the construction of the competition area, 200 tonnes of gravel was hauled in by trucks to create the eight-metre wide course running 250 metres long. With the safety of the horses in mind, organizers recruited seasoned horses and drivers for the races and 14 experienced horsemen as bystanders around the track to intervene if any issues developed.

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About Darryl Kaplan

Darryl Kaplan is a public speaker, author and advocate who believes that the BIG IDEA will save Main Street and create a new revolution in local living. An entrepreneur with a passion for small business and retail, Kaplan founded the Baby Point Gates Business Improvement Area in Toronto, and currently sits as its Chair. He was elected to the Executive Committee of the Toronto Association of Business Improvement Areas - an organization that represents 81 BIAs and 35,000 small businesses. A multiple award winner in communications, magazine writing and editing, Kaplan has had hundreds of columns and editorials published nationally.

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