The local bookstore and its viral video

The local bookstore and its viral video

The Internet has proven to be a big challenge to local booksellers. But one bookstore in Chilliwack, BC, Canada, has turned the web to its advantage.

The Book Man produced and posted a parity music video on Youtube that has garnered more than 150,000 views, and a lot of attention for reading REAL books.

According to the Chilliwack Times, “The music video features singing and dancing inside the store with employees, friends, members of the local arts community, including some Chilliwack School of Performing Arts (CSOPA) students, and even some customers.”

“It’s been pretty mind-blowing how many people have watched it and are reacting so positively to it,” producer Emily Hamel-Brisson told the Times in May.

“We want The Book Man to not just be a book store but a place where people think of as cool and fresh and interesting,” she said. “It’s just something to promote the store and to get people who are creative out there doing something.”

 

About Darryl Kaplan

Darryl Kaplan is a public speaker, author and advocate who believes that the BIG IDEA will save Main Street and create a new revolution in local living. An entrepreneur with a passion for small business and retail, Kaplan founded the Baby Point Gates Business Improvement Area in Toronto, and currently sits as its Chair. He was elected to the Executive Committee of the Toronto Association of Business Improvement Areas - an organization that represents 81 BIAs and 35,000 small businesses. A multiple award winner in communications, magazine writing and editing, Kaplan has had hundreds of columns and editorials published nationally.

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